About McGill: Alma Mater Fund
The Alma Mater Fund is McGill’s hallmark alumni fund, which appeals to alumni to help support the University’s most pressing day-to-day needs and opportunities. Gifts from graduates provide flexible financial support for teaching and research initiatives throughout McGill, as well as funding for student aid, library resources, athletics, and individual faculties and schools.
How we helped
Phil developed the creative direction and material for the “For a Better Tomorrow” campaign, who’s strategy was to emphasize the positive impact alumni donations would have on the future of the planet, through their investment in the University and its students. The result was a highly successful, record-setting campaign. The call for support campaign was one of the most successful the Alma Mater Fund has ever had.