About Selwyn House School
Selwyn House School is an English private school for boys located in Westmount, Quebec. Selwyn House is focused on combining academic and program excellence, a dedication to the French language and culture, and a compassionate and supportive environment enabling boys to live a happy, balanced, and purposeful life.
How we helped
Selwyn House mandated Phil Communications to develop its new recruitment microsite to help promote the school to prospective students and families. Our team also be developed a social media strategy to enhance the school’s online presence, recognizing that today’s parents do much of their research online before considering their choices.
Appealing to the modern prospective family
Increase traffic and application requests
We developed the new website to better showcase the school’s caring approach and high standard for academic excellence, using more photos, optimized text and easy navigation.
With nearly 50% of all web traffic now coming from mobile phones and tablets, the new website is mobile responsive, making the user experience optimal no matter what device they choose to visit the website with.
Thanks to WordPress’ ease of use and simple backend management, the client is able to regularly update the website content without any programming knowledge. Supported by a large community of open-source programmers throughout the world, WordPress is the most popular CMS in the world and is used by nearly 75 million websites. According to WordPress, more than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month.[Dec. 2016]