About Tostan Canada
Tostan Canada raises awareness of and support for Tostan, an international nonprofit headquartered in Dakar, Senegal. For over 20 years, Tostan has put communities in charge of their own futures through their grassroots holistic education program. By facilitating the spread of human rights education and practical skills, they provide rural communities in six African countries with the knowledge and tools they need to determine their own futures and develop sustainably. Together with significant community-led progress and a foundation for development, Tostan’s program has led to key community successes in the areas of large-scale social change, including the growing movement to abandon female genital cutting (FGC), the ending of child/forced marriage and domestic violence and the empowerment of women and girls.
How we helped
Tostan international is a well-established nonprofit. However, their Canadian chapter needed help getting off the ground. Phil made their website, helped them develop community and growth strategies, and Kim continues to serve as a driving force behind their success as a Communications expert on their Board of Directors.
Global vs. Local
Tostan Canada’s challenge of being a non-profit startup was to raise funds and raise their profile simultaneously. To this end, Phil’s team produced a website which drew content from the international site but was tailored to the Canadian audience. The site continues to evolve as the organisation grows. With an easy to manage WordPress interface and a compelling success story to share, there are no limits ahead for this little NGO!