When you compare different fundraising strategies, fundraising events have always been among the most vulnerable to trends, fashions, and demographic factors. What kinds of fundraising events work best and how can you maximize their impact?
A Saturated Donation Market
Over the last 10 years, Quebec’s culture of philanthropy has exploded. Today’s Quebecers give a relatively modest amount of money to charity, donating $252 per year on average. They are donating $30 more than they did in 2013, according to Episode’s Study on Philanthropic Trends in Quebec, which was published in 2017. Meanwhile, the number of charitable organizations and events in Quebec nearly doubled, according to Episode’s president, Daniel Asselin.
Innovating, raising the bar each time, wanting to raise more and more funds, getting everyone in the company involved, managing volunteers, chasing after items for the auction, recruiting new sponsors (who are not the same people as our donors…); when accumulated, these tasks can become exhausting and can bring about hidden costs.
Since it’s not possible to segment an event like you can in an email campaign, organizations find themselves compelled to host several “annual” events. This seems necessary in order to bring their various groups of current and potential donors together. Hosting multiple events just isn’t feasible for small organizations anymore.
At Phil, we help organizations to move from passive fundraising to active philanthropy. We help our clients move away from transactional events towards transformational relationships, which go further than strict “fundraising” by placing value on data collection in order to respond better to donor expectations.
Beyond donations, every event is an opportunity for your organization to shine. Events are a fantastic way to build and cultivate relationships. They are invaluable for establishing and tapping into potential networks as well as making the most of the information and ideas circulating around. Put simply, an event’s potential goes far beyond fundraising. It is also vitally important to do a proper follow-up with attendees. This is especially true since time is such a rare commodity these days.
Everything paves the way to engaging the public, bringing them closer to your organization, your beneficiaries, and your cause. One of the best ways to achieve this is by using technology that is purpose-built for such goals. Here at Phil, we get the best out of this technology – we have all the latest tools at our fingertips!
We have pinpointed everything that is needed for you to have the best results possible using technology for your fundraising event. The solution needs to be recent, agile, and user-friendly. It needs to be able to facilitate engagement and outreach across generations, from the young to the young at heart. It needs to be able to help you respond to questions such as: How well do the event’s participants know our organization? How familiar and engaged are they with our mission and objectives? How can we maximize the conversion of participants into donors?
Whether your events’ activities are centered around sports, creativity, or culture, Phil’s team of experts are well equipped to help you organize successful transformational events. The whole process begins well BEFORE the date of the event. This is because planning the event as an integral part of the annual communications plan is an essential step in ensuring that the event will be a roaring success.
At Phil, we take an integrated approach which simplifies the organization of a transformational event:
- Decision-making takes place before, during, and after the event, including a recognition program;
- Researching and choosing the best event according to your target audience and stakeholders;
- Logistical and technical support when it comes to strategy and communication tools.
Contact us today for a free consultation and we will evaluate your events needs. Our full scale approach allows organizations of all sizes to leverage their extensive network of supporters without having to deploy too many internal resources.