The essence of strategy is choosing what not to do.

When communications take a back seat and fundraising isn’t as successful as they had hoped, organizations reach out to us, and the first tool we pull out is Phil’s bible: strategy.

Non-profits know that a strategy is necessary, but many see it as secondary to revenue generation. So they often hire a fundraiser-communications coordinator, when we know these are two entirely separate roles. Uh-oh. Our client is the expert on their organization. We are the experts in how to build communication and fundraising plans. By leaving the experts to their expertise, our clients get to run their organization in the ways that they best know how, and we ensure their communications are successful. Our strategy service offers a three-pronged approach of research, planning, and consulting.


strategy-icons_researchOur research evaluates the health of your fundraising and communication tools to best understand problematic areas and their causes well before diving into solutions.

  • Branding Assessment
  • Competitive Auditing
  • Communications Auditing
  • Feasibility Study
  • Website Auditing
  • Social Presence Audit
  • User Research


strategy-icons_planningOur planning services take the understanding of the status quo issues and tackle them through organized, deliverable, and measurable solutions.

  • Strategic Roadmaps
  • Goal Setting & Benchmarking
  • Brand & Identity Planning
  • Communications Planning
  • Content Planning
  • Campaign Planning


strategy-icons_consultingOur consulting services leverage our expertise to evaluate and recommend strategies for non-profit organizations so they can take things to the next level.

  • Strategic Consulting
  • Fundraising Strategy
  • Governance & Leadership
  • Content Strategy
  • Training
  • Social Media Channel Strategy
  • Data Strategy
  • Natural SEO Strategy
  • Email Strategy
  • Workflow Systems Review

Have a question? Want to meet us?