Phil is excited to offer a special workshop series for not-for-profit organizations, foundations, NGOs and charities. If you’re doing good in this world, we want to help you do it even better!

In this three part series, you’ll learn:

  • what story catches media attention
  • how to craft your own “sticky” story
  • how to create videos yourself using a mobile phone
  • how to leverage social media to get your story out to the masses

You may choose to attend one, two or all three sessions. They are designed to build on one another, but you are free to attend whichever one you like! For best results, we recommend you attend the workshops in the order they are offered:

Part 1 ] What’s Your Story: Narrative Workshop with Debbie Hynes

Part 2 ] Storytelling through DIY video with Approprimage

Part 3 ] Getting your story out there: harness the power of social media with Phil

All workshops are bilingual. Each workshop is 150 minutes with 30 minutes of networking and discussion at the end (total 3 hours).

COST: $287.50 / session per participant (taxes included)

LOCATION: 2360 Notre-Dame St West, Suite 310
Montreal, Qc H3J 1N4

Part 1 ] What’s Your Story? Narrative Workshop with Debbie Hynes

 

This workshop is targeted at individuals who want to pitch the media and who want to increase their storytelling skills. We will discuss what makes a good story, how to determine your target audience and the best way and time to share your story with them. This workshop will provide practical advice on pitching ideas, standing out from the flood of press releases vying for attention, and shaping your story so that it captures the imagination of the media and the audiences they serve.

 

Debbie Hynes is a storyteller who uses narrative to bring brands to life. In the past 2 decades she has worked with technology companies, start-ups and community organizations to help them tell their stories. Currently she works as the Regional Manager, Communications, Marketing and Brand for CBC Quebec.

 

Workshop dates

 

These workshops are limited to 15 participants per session, 1 person per organization. Payment in full is required at registration. Full refunds will only be remitted if canceled 30 days prior to the event. Light refreshments and snacks will be served.

 

Part 2 ] Storytelling through DIY video with Approprimage

 

Having a compelling story is important. Telling that story can be tricky! In this workshop, you will learn simple but effective techniques to get amazing results using a very common tool: your cell phone camera. During this workshop, you will also learn the technical elements that will allow you to create your own stories at a low cost. Are you intimidated by how to frame a shot? By recording quality sound? By editing? This workshop is for you!

Jonathan Boulet-Groulx has been a photojournalist and self-taught videographer for more than a decade. Also a trainer in visual communication and citizen journalism, Jonathan is always looking for a way to put forward the social causes that are dear to him and to help organizations that seek to transform the environment in which they work, regardless of their size or ambitions.

Julien Deschamps Jolin shares his life between community and cinema. Writer and director, Julien is able to bring to life ideas and stories that create an emotional bond with viewers. For Julien, Approprimage is a perfect vehicle to exploit his creativity while highlighting the remarkable stories that are lived daily in community organizations.

 

Workshop dates

 

These workshops are open to 12 participants per session. An organization can send more than one person to attend this class. Payment in full is required at registration. Full refunds will only be remitted if canceled 30 days prior to the event.

Equipment: participants are required to bring a smartphone that has video recording capabilities. The device must be a relatively modern model (released in the last 5 years).

Chaque participant doit avoir en sa possession un téléphone intelligent muni d’une caméra vidéo (dans l’idéal, le téléphone ne devrait pas avoir plus de 5 ans).

 

Part 3 ] Getting your story out there: harness the power of social media with Phil

 

You’ve got your story, you’ve got your videos. Now what? How do you get the word out to the masses? Who will listen? How do you capture your audience’s attention in the cacophony of content online? We’ll show you how to develop a social media content calendar that will bring structure to your digital communications. Learn how to leverage the power of Facebook and email marketing to drive more traffic to your website and raise more funds online (or whatever goal you have set).

 

Kim Fuller is the founder of Phil, where since 1999 she has successfully helped hundreds of charities and foundations get their message to the masses – to do good, even better. Thanks to a combination of practical insight and boundless creativity, Kim has earned a reputation for delivering innovative strategies that effectively and efficiently meet the needs of today’s evolving not-for-profit landscape.

 

Workshop dates

 

These workshops are open to multiple participants per organization per session. Payment in full is required at registration. Full refunds will only be remitted if canceled 30 days prior to the event.

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